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If you want to be a successful blogger you have to be serious about it. If you regard it as a hobby you will eventually fail. Take a few steps before and after your blog is launched.
Just like you have to follow some steps before starting a blog you have to take some steps after starting a blog as well.
After launching your blog there are certain things you can do whenever you want and some steps you have to take immediately.
Getting backlinks, guest posting, content creation, etc can be done anytime. But the earlier you do the better it is.
And some certain things you have to do immediately after launching your blog. I will walk you through all the stuff you should do immediately after starting a blog.
Things to do immediately after starting a blog
1. Set your site title and tagline
The first thing you should do immediately after starting a blog is to set your site title and tagline. You can do this by going to the setting area and then to the general setting.
The site title should be the name of your blog and the tagline should be a one or two sentence long description of your blog.
2. Change permalink structure
After starting a blog, you should fix your blog’s permalink structure. By default, WordPress uses permalink with date and name. Change it post name which is the most SEO friendly.
By having a post name permalink structure, your URL will contain keywords which is also another search engine ranking factor. In the future if you republish your post with new date, your URL won’t change.
After installing WordPress, go to Setting>Permalink and change the permalink to post name and save.
3. Change the author display name
After launching your blog and before publishing your first post you should change the author display name. While your username cannot be changed, you can easily change your display name.
If you don’t change the display name, on default WordPress will show your username on posts.
To change the author display name in WordPress, go to the Users>Your Profile
Go to the Name section then and, if necessary, edit your first, last and nickname.
Pick the name you want to display from the “Display name publicly as” dropdown menu and update your profile.
4. Set up author’s profile picture
One of the things you should do immediately after launching your blog is to set up the author’s photo.
Although you can blog without any author’s photo it is better to have an author’s photo. Setting up an author photo in WordPress gives your blog more trustfulness.
You can set up the author’s photo in multiple ways. You can either go to users>Profile and add a photo with gravatar or install a plugin for it.
There are multiple plugins such as Custom User Profile Photo, User Photo, Author Avatars List you can use.
5. Install a responsive theme
Another thing to do right after starting a blog is to install a theme. How your site will look like depends on the theme. So having a good theme is very important. Take your time in choosing a theme.
There are thousands of themes available for you to choose from. When choosing a theme it is best to choose a responsive theme.
6. Remove any Sample Pages and Posts
After installing the theme, remove any sample pages and posts. They are unnecessary.
Maneuver to all pages and posts, find any sample posts and pages then delete them.
7. Remove unwanted things from your theme
Sometimes when installing a theme some unnecessary widgets and manus come with it too. If you don’t like them remove them immediately.
8. Install Yoast SEO or any other SEO plugin
If you want your blog to appear on SERP (Search Engine Result Pages) for the right keyphrase, you should install some SEO plugin. They help you optimize your posts by inserting meta descriptions, increase readability, analyze posts for SEO mistakes, and more.
So having an SEO plugin for your blog is a must. I use the Yoast SEO plugin for my blog but you can use any other SEO plugin you want.
9. Set up an XML sitemap
If you want Google and other search engines to find all your website pages easily then you should have a sitemap. A sitemap is a page where all your website URL is listed.
Setting up a sitemap is very easy. Once you have installed the Yoast plugin it will automatically create an XML sitemap for you.
10. Install backup
Many beginner bloggers don’t backup their site. They don’t realize how important it is to have your site backed up.
Sometimes your website might crash or your hosting may face a hardware failure. You will then lose all your site’s data.
So it is better to have your site backed up now and not regret it later.
If you are running your blog on WordPress you can install VaultPress (Jetpack Backup) or UpdraftPlus for backup service.
11. Install Google Analytics
It doesn’t matter if your blog is new or an old one, having analytic installed is very beneficial. It will let you track your visitor’s activities.
To setup analytics, go to Google analytic, signup, add your website, and copy the tracking code. Now paste the code on your site’s header before
You can add tracking code on your website by installing a plugin or by editing the theme.
Go to appearance, theme editor, find header.php, and paste your tracking code anywhere between and
12. Filter analytics
After setting up Google analytic on your website you should always exclude your IP address. Why? Because you don’t want analytic to count your views. Right?
Google Analytics counts all website visits, even your own. If you don’t filter your own visits it will be hard to analyze page views, sessions, bounce rates, etc.
If you have signed up for Google Analytics after October 20, 2020, you won’t need to filter your visits. The new Google Analytics 4 automatically exclude your visits.
But if you are still using Universal Analytic (Old Version) or using them both then you should add a filter on your Universal analytic.
13. Add site to google search console
Another major task you should do after creating your blog is to add your site on Google Search Console.
Even if you don’t add your site to the Search Console, Google will still index your site. But it will take a longer time and you will miss out on a lot of SEO benefits.
14. Submit sitemap to google
After adding your site to Google Search Console, you should definitely submit your sitemap.
Submitting your sitemap on Google Search has major benefits. It will allow Google to find all your blog URL faster and if you add something new to your blog Google will know.
15. Add site to Bing
A Majority of new bloggers only add their website on Google. Bing gets ignored. They don’t realize how many potential visitors they are missing.
By adding your site on Bing, not only your blog will appear on Bing but also on Yahoo and DuckDuckGo. So don’t miss out on these potential visitors and add your site to Bing Search Console.
16. Rename Default Post Category in WordPress
Once you have written a post on WordPress, it will be automatically added to the uncategorized category.
You should change your default post category from uncategorized to a category you use most of the time. It will save time and effort. Now even if you forget to assign a category, the post will be assigned to your primary category which is in my case Blogging.
17. Create a business Email
Your email address is as important as your blog. Sometimes you will want to contact other bloggers or let others contact you. For this, you will need an email.
You can use Gmail but it will look so much unprofessional. That’s why you always use a custom business email like [email protected]
Start your website with Bluehost and get a business email for free.
18. Create a contact me page
Now that you have a business email, you should create a contact me page. You can use Contact Form 7 plugin to create the contact form and put it on your contact me page.
19. Create About Me/Us Page
After launching your blog, you should create an about me page. About me is one of the most important pages.
Introduce yourself, list your expertise and experience.
After creating your about me page put it on the footer of your blog. It will help the visitors easily find the page.
20. Email List signup
Another thing you should integrate on your blog from day one is email list signup. It is very easy to set up.
You can either go with Mailchimp or ConvertKit. Both are great for Email list signups.