Best free tools that are essential for your blog

Best Free Blogging Tools That Are Essential For Your Blog

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Writing an effective blog that gets you a high rank on Google and increases your user’s engagement is a lot more difficult said than done.

You have to invest your time and effort to write a good piece of content.

From finding the right keyword for your blog to optimizing your content for search engines, you can use certain free blogging tools to make your work easy.

I am going to help you run through all the best free blogging tools to make your blog effective.

Google Keyword Planner

Google Keyword Planner is an excellent free tool for discovering the best keywords for your blog.

Before you start a blog about any topic you need to understand what people are searching for, what keyword they are using, and how much traffic you can expect. You can get this information from Google Keyword Planner by putting in a specific keyword related to your niche.

Google Keyword Planner is completely free for use. But you will need to have a Google Ads account, which you create only in a couple of minutes. You can create it without running any ads or entering your billing information.

You can’t see the exact monthly search volume with Google Keyword Planner anymore.

Now it shows a vague search range like 10-100, 1k-10k, 10k-100k. If you run an AdWords campaign that costs money, you will be able to see the exact search volume.

Google Search Console

Google Search Console (GSC) is the best free tool to monitor your site’s performance on Google Search Engine. Discover how Google see’s your website, troubleshoot your site’s presence on search engine result page (SERP), and lots more.

Adding your website on GSC is a must for getting traffic to your site. Even if the site is not added on GSC, your website will still show itself on SERP. But with GSC, you can manually submit your sitemap, index pages, thus getting traffic faster.

Google trends

Thinking of creating a new blog or blog post? Find out if your chosen topic is a popular one with Google Trend.

Google Trend shows search fluctuation, popularity by region, related topics, and queries.

Unlike keyword tools like Google Keyword Planner that shows monthly search volume, Google Trend shows visual, dynamic insight that shows the popularity of certain keywords. With it, you can predict the future popularity of a topic by evaluating its past and present data. It can generate trend data from 2004 to the present.

Google PageSpeed Insight

Site loading speed is one of the major factors of ranking your site on Google and all other search engines.

A faster loading site will reduce your bounce rate. Reduced bounce rate and faster loading will enable your site to rank higher on Google Search Results.

Site loading speed is not only because of hosting. Other major factors also affect your site speed. Such as poorly written codes, unoptimized images, JavaScript issue, Excessive HTTP Requests, badly made theme, etc.

To know what’s causing your site to load slowly, you need to run a diagnosis which is very hard work. The good news is, Google has a tool for it and it’s free.

Open up the Google PageSpeed Insights tool, put your site URL, and click analysis. The tool will now show you your site report and tell you what’s hindering your site’s performance.

Bing Webmaster Tool

Search engines are the main traffic source of any blog. Although Google is the most popular, it’s not the only search engine.
Bing search occupies the second spot. You can add your site to bing search with the help of Bing Webmaster Tool.
While Google controls a 90 percent share of search traffic, Bing controls 5 percent with Bing Search and Yahoo search. A 5 percent increase in search traffic can have a substantial impact on the site’s visitors and conversion.

Yoast WordPress SEO Plugin

No matter if you are a beginner or expert in SEO, Yoast is a very useful tool for your WordPress blog.

It helps you optimize your blog to perform better in search results.

Yoast plugin is extremely easy to use. Once you have created a page or written your post scroll down to the bottom of the page. You will see the analysis of your page.
Follow their instruction and fix anything red or orange until you hit “Good” or “Y” on the analysis.

Google analytics

Google Analytics is one of the best free tools you should use on your blog. Its a widely used analysis tool offered by Google for tracking your site’s traffic.

Every blogger wants to increase their traffic. To increase your blog traffic you need to understand your visitor’s source, behavior, bounce rate, engagement, etc.

Google Analytics provides you all this information in a detailed manner.


Grammarly is ultimately the best tool for writing. A blogger needs to write a lot. Some posts contain 1,000 to 2,000 words or even more. While writing so much, it’s bound to have a few mistakes and typos. Grammarly points out those mistakes and their correct forms.

You can copy-paste your article into Grammarly’s online grammar checker. It will show you mistakes and their right forms.
You can also install Grammarly on multiple web browsers. The extension is compatible with Chrome, Mozilla Firefox, Safari, and Microsoft Edge.


If you want to drive traffic to your blog, you will need to put eye-catching photos on your post. You can use Canva to make custom made photos for your blog and also for social sharing.

Canva is a free graphics designing tool that allows you to create infographics, add text overlay, produce presentations, and a lot more.


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